It is about 60% of the market (Sony took second with a market share of 35%), and it was difficult to see, despite the fact that almost all new players who were released immediately, "Kindle Killer" to win the competition name.
Then Apple launched its IPAD, and even if they are completely different devices, then took the wind out the sails of ships is not enough. As some analysts were quick to point out, buy IPAD are serious shortcomings in their own - but many, almost everything that comes with a sticker on Apple, just to see it, is that this is a serious Dent ignite sales.
In addition to the publications of new material is sexy, Apple's Most agreements with publishers, it's free, what they would like to e-books - because they are not available will ensure that if all other devices - in other words, to ignite.
He seemed ready to put sand in the gears of Amazon policy to offer the book for $ 9.99 or less. It seems that if the prices of electronic books, steal from the beginning of IPAD. It seems a bit 'strange that more competition should lead to higher prices - but you have.
This is a different story with the device for reading electronic books, but the real Barnes and Noble down the prices of their power on the player from $ 259 to $ 199 Amazon has lowered the price of the ticket for $ 189 Kindle 2.0 a $ 259 - very small, whereas for $ 359 when it was launched in February 2009 for sale. The wholesale price of DX-format Kindle and $ 489 to $ 379, an event that decreases with the first update for the device, Which must include higher contrast screen and a new exterior color.
High-class DX Kindle now more than $ 100 less than the initial IPAD. Is not connected to the Internet, the purchase price for the area IPAD Kindle. Of course, IPAD more electronic book readers may find that people are willing to pay more for a device more powerful and versatile they are - even if the batteries are much poorer and less "play" screen friendly (the entries for other applications).
It will be interesting to see if this round of price decline are in response to the appearance of IPAD is on stage or the beginning of a new tariff branding. Perhaps companies like Barnes and Noble and Amazon could sell less resistance in mind reading, knowing that they are easy to profit from the sale of eBooks at a price above the average for the entire period to make the life of the device. On the other hand, may be, at least Amazon only tactical, while the new color of the spark is available on the market later this year (just before Christmas).
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